To accumulate all knowledge and tools of communication strategy in one place. Collect, understand, improve, invent.
To develop advertising market by enriching strategic expertise based on open exchange of knowledge and experience.
Strategic planning director, founder of Strategy Deck. Today: digital brand director at Nike Russia.
Strategy for clients (brand/long term strategy, campaign/platform strategy, innovation strategy, workshops on digital).
Strategy for agencies (research, pitch decks, strategy planning processes, workshops on digital).