2018

Все тренды бизнеса, маркетинга и технологий в одном месте.

A-commerce / automated commerce

Assisted development

Virtual companions

Forgiving by design

Glass box wrecking ball

Don't Fear AI

Liberal Arts Impact

The NLP Promise

The Debate for Multi-Cloud

Rise of the CDO

Crowdsourced Governance

Data Insurance

Data Engineer Role

Location of Things

Academics Investment

Подростки все чаще тревожатся вопросами имиджа, здоровья и работы, и ищут бренды, которые помогут справиться с давлением и построить уверенность и определить перспективы.

Sea Change

Shareholders

Teenaiders

Accountants

AI Foundation

Intelligent Apps and Analytics

Intelligent Things

Digital Twins

Cloud to the Edge

Conversational Platforms

Immersive Experience

Blockchain

Event-Driven

Continuous Adaptive Risk and Trust

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Блокчейн — это разделенный, распределенный, децентрализованный и токенизированный бухгалтерский журнал, делающий ведение бизнеса проще, будучи независимым от отдельных приложений или участников. Это позволяет ненадежным сторонам совершать коммерческие сделки.
Поведение потребителей изменилось навсегда. Сегодняшняя битва за сердца, умы и доллары выигрывается (или проигрывается) в микро-моментах — это целенаправленные моменты принятия решений и формирования предпочтений, которые происходят на всем пути потребителя.

Big Data and Analytics are Sharper than Ever

Mobile Usage will contribute a lot more to the E-commerce

Supply Chain Management is more Cognitive

Micro-Moments Marketing is already taking over

Consumers Research through Voice Assistants

Messenger Apps and Chatbots Augments Businesses

Better UX/UI for Intensified E-commerce Utility

Commerce through email will become vital to brands

E-commerce and other departments will need to work together more closely

E-commerce will focus on continued engagement

Credibility points throughout the buyer's journey are now assumed

Personalizing and humanizing your brand will be a differentiating factor

The skills needed to excel in e-commerce are evolving

Voice search is starting to be a bigger factor

Natural Language Generation

Algorithm Marketplaces

I-Teams For Algorithms and Data

Nanodegrees

Radical Transparency

Offline Is The New Online

Audio Search Engines

New Video and Audio Story Formats

Splinternets

VR

Electric Skateboards and E-scooters

LED shoes

Vape Juice (E-liquid)

Green tea shots

Explainer videos

Wifi video doorbells

Power banks

Hygge

Nano suction technology and Anti-gravity phone cases

Artificial Intelligence

Fidget Spinners

Wider Use of Mobile-First Approach

Utilization of Prototyping Tools

Bespoke Illustrations

Authentic Imagery

Video Takes Over

Brilliant Scrolling and Parallax

Implementation of Responsive Design

Design Frameworks and UI Patterns

Beautiful Typography

Content-Focused Experiences

Time Saving Design

Smarter Personalization

Omnichannel UX

Humanizing Digital Experience

Voice User Interfaces

Biometric Authentication

Augmented Reality

One More Step Closer To Virtual Reality

Omnicultural identities

New negotiations

Next-gen work

Beyond aging

Shopping near and far

TL;DR

Mobile video explosion

Going live

Fluid realities

Catering to context

Convergent commerce

Invisible differentiators

Very personal assistance

Messaging means m-commerce

Loyalty lock-in

Solely mobile

Crucial connectivity

Application consolidation

Everything connected

Building on mobile

Consumer as a Platform

Consumer as a Studio

Consumer as a Store

Consumer as a Media Channel

Consumer as a CEO

Tools and technology are making an impact

In it for the technology

Bigger firms are more confident

Deals are working better

Full speed ahead for divestitures

Driven by convergence

Live Streaming

Mobile Video

Growth Hacking

Artificial Intelligence (AI)

Explainer Videos

Chat Bots

Viral Content

Geofencing

Micro Influencers

Brand Blog

Interactive Emails

Rise Of List Segmentation

AI-Powered Email Marketing

More Plain-Text Emails

Mobile-First

“The 3rd Digital Revolution” is Underway

Economy of Data

Connected Consumer

Innovation Value Webs

Industry 4.0

Future Networks

Internet of Everything

Cloud Service Integration

Web-Scale Computing

Digital Security

Privacy and Personal Data Protection

Analytics and Visualization

New Media

Semantic Technologies

IoT shifts computing towards to the edge

Distributed trust systems challenge centralized authorities

Automated security intelligence and breach response unshackle S&R

Employee experience redefines apps

Software learns to learn

Digital employees enter the white-collar workforce

Insights-driven firms outpace competitors

Customer experience becomes immersive

Contextual privacy boosts brand value

The public cloud accelerates business innovation

Membership Is The New Loyalty

All Mobile Contact Matters

Omnipresence Trumps Omnichannel

The Rise Of Personalization Ecosystems

Customer Care Gets Social

Shoppers Will Spend More Money But Less Time

Extended Presence

Synced Experiences

Responsive OS

Contextual Orchestration

Behavioral Optimization

Background Assistance

Social Catalysts

Ambient Safety Net

Open Door Community

The IoT Will Push Us To The Edge — Literally (IoT, Analytics, Edge, 5G)

Blockchain Finds Its Way

AI Goes From Newbie To Mainstream

VR Goes From Hero To Zero

Failure As A Service?

Culture Remains a Hurdle

Digital Transformation Becomes a Must

Get to Know Gen Z

Sports' Online Revolution

Digital Lessons from Africa

Do Smart Consumers Want Smart Homes?

The Mobile Payment Race

The Advent of Social Music

Is The Influencer Marketing Boom Sustainable?

Интернет-реклама впервые обогнала телевидение

Потребительские возможности населения практически не изменятся

Big Data проникает в классические форматы

Появляется общий рекламный видеоформат

Мобильная реклама качественно обыгрывает другие каналы по эффективности

Соцсети становятся главным инструментом общения брендов с аудиторией

Качественный контент будет ещё сильнее влиять на ROI

В регионах растут бюджеты на рекламу

Прозрачность инструментов увеличивается

Рекламный рынок укрупняется

Go bots or go home

Conversational commerce generates new revenue

The growth of advanced data analytics

The need for intelligent call routing

The expansion of enhanced 24×7 self-service

Teamwork through “Hybrid AI”

Growing investment in Social Media

Brandlessness

Branded audio

Inclusive e-commerce

Global trends

Here come the Xennials

Civic marketing

Amazon as advertising

powerhouse

Transcendent retail

Hyper-personalized products

Data donation

Customer experience hits a wall

The digital crisis

Talent widens the digital divide

The empowered machine

The algorithm wars

The intelligent agent cocoon

The advertising correction

The GDPR challenge

Open banking lays siege

Retail experience harmonization

The AI reset

Blockchain inches forward

Security for profit

The evolution of social ROI

Mobile fuels the growth of social TV

Trust declines, while peer influence rises

Humans, meet AI

The promise (and reality) of social data

Rise of augmented reality

Increasing popularity of Instagram Stories

Continued investment in influencer marketing

Focus on Generation Z

Increasing brand participation in messaging platforms

Expansion of live streaming

Rethinking Twitter

Digital hangouts go mainstream

Facebook Spaces goes mainstream

Social platforms embrace stronger governance policies

It’s all about video

Influencer marketing is still going strong

Twitter in hot water

Messaging platforms on the rise

Generation Z – the holy graila

Value of services is going to increase

KPI and ROI measuring is vital

The year of integration

Video marketing critical for online audience

More lawsuits against brands and influencers

“Fake” influencers with followers they bought

Instagram to surpass one billion users milestone

Персонализация приходит на смену традиционной сегментации

Диджитализация традиционных форматов рекламы outdoor и TV

Новые инструменты: big data, машинное обучение, искусственный интеллект

Global internet user growth by 10%, slowing smartphone growth

Advertising money shifts to mobile, UGC is extremely important in social media

20% of searches are voice search, the triumph of artificial intelligence and machine learning

Social media as the rescue angel of customer service

eSports and its audience is rapidly increasing

Designers have a bright future

Asian countries (China and India) are coming forth

Stream Anytime, Anyplace

Facial Transformations

Make Great Short Videos

Workout Anywhere

Sustainability

Save Time, Live Life

Mindful of Mental Health

Machine Learning

Watch & Cook

AR

Tech: putting customers at the forefront (by merging digital and traditional data sources)

Finance: playing catch-up

Media and Entertainment: content personalization as the top strategic priority

Retail: focusing on the journey, not the destination

Travel and hospitality: engaging an audience on the run

Your body is the user interface

Augmented hearing

Eternal newbies

Social broadcasting

Intelligent ads

Uncanny communication

Leisure society

Your photo is a room

Streets in the air

The charged future

CX is now a key battleground

AI is moving mainstream, with voice emerging as a key interface

Redefining Purpose

Brands will pressure suppliers for digital transparency

Marketers are looking for greater control over customer data

The dawn of the coded brand

The rise of the merchant technocrat

The surge of smart products and packages

The mobility revolution

The primacy of purpose

Smartphones are the future of all online industries, and digitally savvy users are there

Savvy users are young users don't (yet) spends as much in healthcare

No one is seeing healthcare get better and cheaper

There may be a limit to interest in smartphone-based healthcare

Marketing channels can reach smartphone users

Practitioner sites may offer a mobile opportunity

The Myth of Minimalism: Why we’re more likely to prioritise than minimise

I Nees My Space: How we negotiate around personal space and things in a shared home

Is Anybody Home? The quest for mental presence within the home

(Dis)connected: The pursuit of balance around technology at home

The Deliberately Unfinished Home: How to have a home that stays one step ahead of your life

Reengineering technology

No-collar workforce

Enterprise data sovereignty

The new core

Digital reality

Blockchain to blockchains

API imperative

Exponential technology watch list

Algorithm Hall of Fame

Machines Before Medicin Shopping Gets Contextual

Hardware Gets Even Warmer

Great Digital Artists Steal

A Crypto Democracy

Immersive Experiences for All

Inclusivity Goes Mainstream

AI Disrupts Design

Lo-Fi Data, Hi-Fi Experiences

Radical Vehicle Redesign

Social Media Grows Up

Electric car tech will reach its tipping point

The iPhone and Galaxy S will continue to wane

Growth in voice-controlled speakers will spawn skills apps

Streaming wars intensify

Smart soundbars will surge

We'll use Facebook (and our phones) less

Podcasting will grow

Disney will challenge Netflix (and Amazon Prime Video)

We'll start talking about 'social video'

The first space tourists will get to orbit

Trump’s Triumph, and the EU’s Crisis

Planes, Trains, and Cars That Fly

E-Sports get huge

Meatless meat is the next dairy-free milk

Facebook finally admits it’s a media company

The sheer number of health apps will cause you trauma

Online dating pivots to video

IoT becomes BIoT

The fintech renaissance

Augmented reality goes mainstream

2018 is the year of the bots

Artificial intelligence will inspire how products are designed

Other companies will join Google in the 'Algorithm Hall of Fame'

Virtual and augmented reality will become communal experiences

Democracy will cozy up to the blockchain

Augmented reality will invite questions about intellectual property

Consumer tech will feel even friendlier

Tech will become inclusive for all

Anonymous data will make life smarter but still private

Ultra-tiny robots will replace medicine for certain patients

The way we get around will fundamentally transform

Businesses will use data and machine learning to cater to customers

Social media will take on more corporate responsibility

Местоположение станет краеугольным камнем

Усилится мобильная интеграция

Автоматизация приведет к большей эффективности

Богатство данных делает коммуникацию проницательной и полезной

Таргетинг будет определяться контекстом

Муниципально-информационная и развлекательная функции сойдутся в одной точке

Новые коммерческие подходы увеличат ROI

Контент совершит прорыв

Креатив сосредоточился на первом впечатлении

Physical fights back

Computers have eyes

Slaves to the algorithm

A machine's search for meaning

In transparency we trust

The ethics economy

Design outside the lines

Food Alt Packaging

Sci-Fi Spirits

Cosmetics Crusaders

Destigmatised Male Medicare

Youth Collective Destiny

Retail Sustainable Spending

Crypto-luxury

Downtime On Demand

AI Ethics

Space-age Materials

Паттерны, линии и круги, геометрические фигуры

Яркие цвета

Уникальные изображения и графика

Фотоконтент

Анимация

Расширения

Esports will increase in prominence

Indie games will be even bigger

VR will become more mainstream

Even more developments in game physics

AR will be even bigger

Cross-platform becomes reality

Teams will reorganize

REST APIs start to sunset

Conversations get smarter

Blockchain proves itself

Deep learning sees new commercial experiments

Preparing for success

RankBrain и Поведенческие факторы

Станьте CTR-джедаем

Побеждает расширенный и углублённый контент

Приготовьтесь к Mobile-First индексу

Ставьте всё на видео (или окажетесь за бортом)

Обратите внимание на голосовой поиск

Не забудьте про ссылки

Impact Photography

Perfect Strangers

Artistic Expression Through Travels

Deadpan Photography

Video as a tool of communication

Motion as a new norm for graphics

Blurred lines of reality

Creative collages

Brave color choices and effects

Accept me for who I am

Искусственный интеллект и машинное обучение

Блокчейн и криптовалюты

Большие данные

Телемедицина

Дополненная и виртуальная реальности

Чат-боты и виртуальные помощники

Кибербезопасность

Интернет вещей

Компьютерное зрение

Нейросети

Интеграция мессенджеров и социальных сетей

Использование видеоконтента в рекламных кампаниях

Графическое оформление лент в Instagram и других соцсетях

Сбор аудитории по кросс-вовлеченности в социальных сетях

Augmented Reality Gets Real

The End of Typing

The Tragedy of the Commons in Influencer Marketing

The Amazon Awakening

Seriously Serious

Data sources will continue to consolidate just as new sources of data emerge.

GDRP will impact the amount of available data, particularly outside of the United States.

Social data will become more available, which should lead to greater transparency about social’s contribution to the business.

Bots will represent a significant challenge to accurate and clean data.

Measurement will continue to be a challenging subject for CMOs.

The 5G revolution begins

Self-driving cars refocus around the passenger

The smart home war that never was

Digital health shakes out

Peeking TV's future: MicroLED, 8K

Augmented reality truly arrives

Everybody ruins wireless headphones

Сonvertible Tablets/Laptops

Smart Home Devices

Augmented Reality

Companion Robots

Chip Wars

Artificial Intelligence—in Everything

Health Sensors

5G Technology

Smarter Cars

Facial Recognition

Virtual Reality

Smart Cities

Connected Devices Everywhere

Wireless Charging

LED TVs

3D Printers for More than Just Plastic

Boosted Performance Analysis in Sports Tech

Drones

Artificial Intelligence (AI), Advanced Machine Learning and Cognitive Computing Applications

Adaptive and Predictive Cybersecurity Systems

Big Data and the Use of High-Speed Data Analytics

Advanced Cloud Computing Services

Virtualization of Storage, Desktops, Applications and Networking

Virtualization of Processes and Services (On-Demand Services)

Blockchains and Cryptocurrency

Augmented Reality (AR) and Virtual Reality (VR) Apps and Devices

Smart Virtual e-Assistants and Voice-Enabled Devices

IoT Becomes Increasingly Intelligent

3D Printing (Additive Manufacturing) of Finished Goods

Smarter Smartphones and Tablets Drive Mobile Process Innovation

Mobile Apps for Business Process Innovation

Mobile Banking and Payments

Wearables and Applications

Social Business Applications

Visual Communication for Business

Enhanced Location Awareness for Retail

Drones Reach a New Height Adding AI

Energy Storage and Microgrids

Food: Healthy meets tasty

Women’s style: Fearless fashion

Men’s style: Keeping it classy

Beauty: Go for the bold

Kids and parenting: Fun for all ages

Home: Down to the details

Travel: The new hot spots

Celebrations: A twist on tradition

Wellness: The yin to your yang

Hobbies and interests: Play by your own rules

Triumph in the Age of Amazon

The Power of Big Data Relies on Bold Strategies

Going Behind the Buzzword

Seeing Beyond the "Chatbot" Buzz

For a Tech-Savvy Personalization Strategy, Focus on Humans

Digital Disrupts the Org Chart

The Age of Augmented Reality Is Here

The Rise of Post Cable Networks

The Art and (Data) Science Behind Influencer Marketing

The Convergence of eCommerce and Retail

Loyalty 7 Rewards

Chinese Influence

Niches

Voice

Partnerships

Shared Experiences

Augmented Maps

Smart Cities

Blockchain

Audience experience will become more important than ever.

High-quality content clusters are the future of search.

Content strategies will expand.

Channel experimentation will be critical to reaching your audience.

Brands will need to think like media companies.

Dynamic content will continue rising.

Highly relevant stories will be crucial for driving action.

There will be a greater focus on building an audience.

Increasing use of ad blockers will challenge your traffic analytics.

Video will be nonnegotiable.

Snackable, searchable content will be key to reaching younger consumers.

Personalized Email Marketing Campaigns

Social Video

Social Media Live Streaming

Partnerships With Industry Influencers

Content Personalization

Digital transformation will become operational, moving from theory to practice

Blockchain will revolutionize collaboration with customers and partners

Online communities will be recognized as the center of the customer journey

AI will be applied to marketing and sales to yield greater personalization—and everybody will win

Social platform convergence will continue—and only the strong will survive

Knowledge managers will become corporate heroes

Digital performance metrics will become standardized—which is sexier than it sounds

Social media types will finally learn to speak the language of business

Social selling will become just “selling”

Customer experience professionals will start to look more like Margaret Mead and Max Weber

Tech-Enabled Creative Renaissance

Mobile Speculation

Platform Dominance

Retail Shakeup

Distinctions Blur

The Living Room War

Mini Ad

Multilevel Adulthood

Brands With A Mission

Advertising That Surprises And Delights

Silence And Solitude

The Fluid Self

Multilocalism

Creative Reality

History And Memory

Touch And Tactility

Gut-friendly food

Booze-free beverages

Hawaiian food

Timut pepper

Specialised tea

Hyper-local food

Heme

Plant-based protein

Everyday food tech

South American cuisines

Foreign farming in Britain

The fourth meal

Nootropics

Craft butter

West African cuisine

Same wine, alternative packaging

Rosé all day

Prosecco on the rise

2017

Smart security devices

Connected lights

Voice-activated assistant

Smart thermostat

Fitness wearable

36
отчетов с предсказаниями на 2017 к вашим услугам.

Emphasize situational awareness before strategy

Simplify all aspects of your business

Prepare for Common Industrial Data Platforms

Increase the granularity of your processes and transactions

Maximize Automation

Flatten your organization and enable new (transformational) leadership to emerge

Break internal siloes

Put the customer in a central place even if you are a B2B company

Multi-speed IT is not a magical solution

Counterbalance the digerati

Disruptive vs incremental innovation

Invest in data collection, stewardship and analytics

A Turning Point for Immersive Content

Paid Media Will Drive a New World of Efficiency & Accountability

Influencer Marketing Will Drive Business Impact

A Renaissance in Search

The OTT Entertainment Revolution

Bots and the Evolution of Conversational Experiences

Effective B2B Will Force Internal Alignment

Blockchain Evolves from “Fintech” to “Storytech”

Social catches up with search for discovery.

Social commerce shows new promise.

Dark social rising.

Video ignites social advertising.

Organizations turn to connected workforces.

‘Open’ data. Data exchanges improving planning

Relevancy: From the few to the many. The rise of scalable content

Blending real and virtual experiences. Technology is changing your media plan

Contextual content clicks in Are traditional demographics dead?

Advertising with utility. Not just advertising, advertising for good

Programmatic is here

Emphasis on the content

The end of flat design

Geometric shapes, lines, and patterns

Imaginative heading styles

Duotone gradient imagery

Increased use of animations and GIFs

Navigation diets

Microinteractions

Increased use of hand-drawn elements

More emphasis on landing pages, less on a home page

Marketing opportunities include analysing insights, creative assets, media strategy and CRM

Global CMOs are already planning their AI strategies

Chatbots are the ‘next step’ and will become key touchpoints for service brands

Marketers need to consider the tone of voice of ‘branded conversations’

Virtual assistants will enable ‘programmatic consumption’ changing the path-to-purchase

Machine learning is being applied to automated trading

Reimagine business in a mobile world

Greater success with Human Centric Design

Solve problems with Data

Fast analytics using Big Data

Smartphone and Gadget Leaders

Wearables that solve problems

Winners in the cloud

Hybrids & Progressive Web Apps

Innovation Labs are failing

Blockchain outside of fintech

AI everywhere

setting the pace for internet of things

pedestrians drive autonomous cars

merged reality

bodies out of sync

the smart device safety paradox

social silos

augmented personal reality

the privacy divide

big tech for all

The Chatbot Gold Rush

The Abdication Of Ethical Decision Making

A Video First World

Twitter Retrench

Facebook’s Proprietary Metric Problem

Blockchain technology used for green energy

Driverless car insurance protects against hacking

Wearable ring trains users to sleep better by waking them up

In Japan, an artificial intelligence has been appointed creative director

Online ratings turned into one reputation score

Training people with disabilities to become drone pilots

Software uses big data to predict court decisions

Could VR representations of news stories replace traditional forms of news media?

Energy efficient street lamps are also mosquito traps

The Springwise take on Amazon Go

No.7
такую позицию по популярности в 2017 занимает слово «контент», лидер 2016 года.

Super-serve the Super-users and Chase the Attention Unicorns

Subscriptions will Feed the World (or at least Internet and Media Businesses)

Learn to Live with the Discovery Oligopoly

The Bot Battles are about Winning the Great Messaging War

eSports is the Next Tech Phenomenon

You Already Know the New Winners in Pay TV

Video Streaming: The Bundle is the Future

Audio: Smart Speakers, Gray Music

Post-Household America: A New Era of Users

Artificial Intelligence (AI), Advanced Machine Learning and Cognitive Computin

Adaptive and Predictive Cybersecurity Systems

Big Data and the use of High Speed Data Analytics

Mobile Banking and Payments

Blockchains

Wearables and Applications

The Internet of Things (IoT) Becomes Increasingly Intelligent

3D Printing (Additive Manufacturing) of Finished Goods

Virtualization of Processes and Services (On-Demand Services)

Virtualization of Storage, Desktops, Applications and Networking

Geopolitic Disruption

Intersectional Futurism

On-Demand Work

Dislocation

The Next Big Thing

Life Sustainable

Privacy And Security

Tech brands as car brands

Health meets mobility

2017: The year of voice

New vision for marketing

“Merged reality” and beyond

Experiential wearable tech

Maternal tech

Tech for tinkering

Disability tech

Purity tech

On-demand expertise

Conversational interfaces

Be other

Open organisation

Transparent information

Mindful content

Replacement brands

Controlled consumption

Data authenticity

Bittersweet honesty

Beta products

Origins of value

Consumer facing pricing

Resilient products

Writing will improve

More emphasis on content strategy

Going mobile. Finally?

Return to email marketing

Closing word

We’re getting better at content marketing

Mobile

Facebook

Visual content

Video content

User-generated content

Promotion matters

Personalization

New consumer personas

Subordinate surroundings

Self-reliant resources

Idealized delivery

Convergence

Artificial Intelligence

Crossover trends

New ecosystems

R&D moves from universities to corporation

Government policy

More trends than ever

Ephemeral stories

Shiny API people

Blurred reality

World on wheels

Homes without boundaries

Hourglass brands

Me, myself and AI

Unintended consequences

seamless spending

talking shop

right here, right now

cultural social responsibility

the sweet hereafter

ascending Africa

airpocalypse now

Modern BI becomes the new normal.

Collaborative analytics goes from the fringe to the core.

All data becomes equal.

Self-service analytics extends to data prep.

analytics are everywhere, thanks to embedded BI.

IT becomes the data hero.

The transition to the cloud accelerates.

Advanced analytics becomes more accessible.

Data literacy becomes a fundamental skill of the future.

Social media will play a continued role in the disintermediation of established industries.

Social media will continue to disrupt traditional marketing and advertising.

Social media influencer workforce will continue to see a drastic rise.

A.I. Morality

Inclusive Economy

Tech Drugs

Major Minorstones

Plant Power

Facebook is very, very quickly becoming a video-centric platform.

Instagram continues to be the most effective platform for brands.

GIFs and emojis bring more personality to how customers express themselves.

Social storytelling is becoming more informal.

Artificial intelligence is coming to social in a big way.

Users are gaining control of their own social user experience.

Niche social platforms will rise in relevancy.

Sharing isn’t being “shared” with the public as much.

Virtual and augmented reality are about to arrive.

Finding zen amid the social noise.

Fine Art

Disability

Live Ads

Transparency

Deception

Politics

Square and Vertical Video

Artificial Intelligence

360 and Virtual Reality

Hacking Photoshop

Diversity

Ultra-Long Ads

Divorce

Clever Packaging

Animals

Return of the Prank

Female Strength

Championship Ads

Post-its

Goodbyes

VR, meet B2B

Say “hey” to chatbots

Let’s get phygital, phygital

Nature is nurture

Getting customers in the mood

#Kidulting

Let them eat cake!

Minimal to the max

Let go to gain control

Machine learning: moving AI into the mainstream

Keeping it real: boosting creativity with artificially enhanced environments

Less social, more media: tech companies make a splash in the media world

Humanised computing: intelligent tech is enabling personalised and natural online experiences

Sparkle and fade: cockroaches vs unicorns, success snapshots

Emerging trends: redefining masculinity and computational creativity

The latest meat substitute is jackfruit (yes, a fruit)

Indoor vines are taking over

Health goth is the dark side of athleisure

Adventure travel is getting more love than romantic escapes

You just have to go to Kyoto

Story prompts spark kids’ imaginations

Mixology takes your cocktail game to the next level

Rapid application innovation

Big data for improved insight

Enabling the next generation workplace

Security at the speed of business

Sewage-sampling robots

Wearable devices with augmented reality

Ultra-lifelike virtual reality

Office 3.0

Hyperloop

Passenger-carrying drones

Large groups of small robots working together

Solar roof tiles

Autonomy of driverless cars

virtuality

color surge

unfiltered

gritty woman

global neighborhood

new naivety

open philosophies

automation

software-defined everything

big data

internet of everything

webscale IT

mobility

bimodal IT

business value dashboards

organizational disruption

responsive operations

empowered frontline

performance technology

Open composition

Asymmetry

Greater diversity

The apparent chaos

Richer background and patterns

Decorative Details

Rich typography

Geometric typefaces

Serif typefaces

Monospaced typefaces ("typewriter")

Contrasting pairing of typefaces

Large typography as part of the key visual

Additional effects imposed on typography

Larger letter sizes in paragraphs

Embrace the dark side

Companies extend and enhance self-service

Companies sustain automated customer conversations

Companies explore new customer service labor models

Robotic process automation guidance will standardize service delivery

Journey analytics equip companies to better support customer goals

Prescriptive advice powers offers, decisions, and connections

Field service becomes the face of your company

IoT insights transform business models

Visual engagement strengthens the customer bond

Emerging analytics technologies empower agents

2016

The quintessential self

V.I.D.

Premium redeemed

The extravagance economy

Post-demographic luxury

Autonomous mobility

Collaborative systems

Cognitive robotics

Infinite screens

Mixed reality: virtual & augmented

Diagnostic wearables

Responsive homes

Retro tech

Bots

Algorithmes

Deep learning

Cognitive computing

Quantum computing

Personality Analytics

Holograms

One-to-Few publishing

Deep linking

Internet of X

Real-Time fact checking

Synthetic data sets

Outsider In

Extended Human

Divine Living

Messthetics

Silence vs. Noise

Surreality

Strategy. Moment marketing

Consumers. Generation "swipe"

Digital. The digital backlash

Content. The video revolution

Data. Data-driven creativity

ROI. New thinking in attribution

New work mindsets for Gen Y

A media and advertising reunion

Real action to rebalance the gender diversity issue

Digital transformation for both agencies and clients

Retail as an API

The rise of real-time, personalised conversations

The Internet Of Things is the new DIY

Death of authenticity

Innovation does not equal usefulness

All brands are global and local

Made for the medium

Digital empathy

CIO/CMO harmony

The continuing rise of shadow IT

Virtual reality gets real

Retail embraces location awareness

Cashless society moves a step closer as consumers embrace mobile and contactless payments

Cognitive computing will increasingly be used to extract value from Big Data

The Internet of Things (IoT) gets personal

Security and privacy awareness takes center stage

Drones become practical

Online influencers become the new celebrities

The personalized experience

Cognitive technology subsumes automated analytics

Analytical microservices embedded into processes

Data science, predictive and prescriptive analytics merge

The analytics talent crunch eases

Analytics now curates, manages data

Power Play

Demographic Shakeup

Last Habitat For Humanity

Equity

Privacy and Security

Tech Transformation

Reemergence of the Tribe

Prime Time AI

Culture Shock

Marketers begin adopting beacon proximity signals

Mobile audience modeling and prospecting get more sophisticated

Advertisers dig into physical and emotional signals from wearables

Creative agencies turn to data science to optimize campaigns

Cross-device marketing becomes even more prevalent

Movements

The rise of virtual reality

AI: Friend of foe

Talking pictures

The era of mobile video

In the name of equality

Startup scene

Platform focus: Snapchat

3-D printing will disrupt retail

Offline is the new online

Audio branding will make waves

The rebirth of print

The battle for the home will overtake the battle for the living room

Packaging will tell a story

Phone technology will drive car purchases

Branding goes multisensory

Packaged food producers will respond to pressure

Rightsizing will reshape financial services

Life in the very fast lane

Hospitality brands will entice Asian travelers

The dawn of telecom without borders

Employees as the new marketing campaign

Powerful women

LGBT mainstreaming

Gender identity

Anti-endorsers

Saving the planet

Saving ourselves

Livestreaming

Emojis

Trolling

Robots

Outdoor tech

Bloodvertising

The new singularity: inclusive beauty, mutable fashion, distilled expression, radical transparency

Touch enabled world: immersive computing, fabricated performance, multi-sensory storytelling

Life partnering: corrective centering, intimate AI, life editors, digital daycare

Closed-loop community: self-supporting cities, product as retail, fan matchmaking, nomadic living

Algorithmic personality detection

Bots

Glitches

Backdoors

Blockchain

Drone lanes

Quantum computing

Augmented knowledge

The end of owning stuff

Agile culture

Work and life: Integrate or separate

Health tech goes mainstream

From blended to virtual reality

Artificial intelligence and the efficiency movement

Talent on Tap

Hybrid Knowledge

Collaboration as a core competence

Co-creation: a social desire

Online relationships

Globalized culture: The end of nations

Governance and self-service analytics become best friends

Visual analytics become common language

The data product chain become democratized

Data integration gets exciting

Advanced analytics is no longer just for analysts

Cloud data&cloud analytics take off

The analytics center of excellence (COE) become excellent

Mobile analytics stands on its own

People begin to dig into IOT data

New technologies rise to fill the gaps

2016 will be the year for content marketing M&A

All signs point to video

More Participation in Marketing Content

Podcasting tech will explode

A Backlash against content marketing

More resistance to content marketing

Content Marketing will finally hit the mainstream

Content-driven experiences

Content Marketers focus on sales funnel building and optimization

Synergy between content marketing and customer lifecycle management

Content marketing breaks free of silos

Personalization leads to better results

Aggregated content will put content marketing in the hands of users

Algorithms will threaten freelancers everywhere

Google’s Knowledge Graph and instant answers will necessitate a shift toward long-form content

Social media will offer new publishing options

Content will demand more visual mediums

Interactive content will emerge

Competition will skyrocket

The rise of the algorithms

Data-lake-as-a-service solutions

Blockchain will become accepted in different industries

People analytics to keep talent engaged

Smart governments improving societies and citizen’s experience

Increased big data security and data breaches

Fog analytics takes off due to smart machines

37% marketers have a documented content marketing strategy vs. 27% last year

48% of B2C marketers meet with their teams either daily or weekly to discuss their content marketing program

62% marketers are using infographics this year vs. 45% last year

B2C marketers are getting better results with Facebook. This year, 66% rated it effective (vs. 58% last year)

There’s been a shift in the paid methods that B2C marketers use to promote/distribute content

B2C marketers are putting 32% of their total marketing budget to content (vs 25% last year)

The increasing complexity of the purchase decision

Increasing mobile usage

The rise of the Chief Marketing Technologist

The challenge of integrating digital and traditional marketing

Shopping is social

Millennials are setting the tone

In-app functionality will diversify and spread

New publication options will be available

User privacy concerns will hit an all-time high

Competition for organic visibility will increase

Fewer small platforms will emerge

Balance or bust

The big brand theory

Eye get it

Pride & persona

On the waterfront

Space-time continuum

My mind’s eye

Pond filter

Archbeacons

Use a lightbox to grow your email list

Personalization will grow

Detailed and consistent tracking

Relationship marketing

Marketing automation

Location-based marketing technology

Virtual reality

Ephemeral marketing

Search past search engines

The Internet of things (IoT)

A “trough of disillusionment” will plague content effectiveness

Ad blocking will continue to shift companies from “me” marketing to “you” marketing

Distribution will skyrocket in value

Publishers and social media will intersect

The era of the “informed customer” will dawn

Visual complements to content: video will continue to move upward

SEO budgets will center on creating valuable content

Content will no longer be a marketing-only initiative

Facebook instant articles will empower publishers

Mobile will continue to grow

The device mesh

Ambient user experience

3D printing materials

Information of everything

Advanced machine learning

Autonomous agents and things

Adaptive security architecture

Advanced system architecture

Mesh app and service architecture

Internet of things platforms

New exchanges

Data v. creativity

Gen Z platforms

Neuroscience

Big picture altruism

Women in focus

Status seekers

Betterment

Human brands

Better business

Youniverse

Local love

Ubitech

Infolust

Paysumers

Ephemeral

Fuzzynomics

Pricing pandemonium

Helpfull

Joyning

Post-demographic

Remapped

Status test

Contextual omnipresence

Insider trading

Beneficial intelligence

Perspective shifts